Calvin Klein releases gender-free fragrance

http://www.essence.com/2015/11/30/calvin-klein-releases-gender-free-fragrance

Hey Calvin Klein, the fragrance industry already has a term for “gender-free” fragrance: unisex. I think that you know that, seeing as CK One is unisex.

Unless you just mean your marketing campaign. To which, sure, jump on that wagon before it leaves. The popularity of Orange is the New Black, the media-positive view of Caitlyn Jenner’s transition, and H&M and all of the little companies that have made it safe for the big and the old to do this makes this a decent time to get on. And it really hits that “no labels” thing that millennials like.

CK2 sounds fun though!

Purported notes are as follows:

top: wasabi, mandarin, violet leaf absolute

mid: wet cobblestones, orris concrete, rose absolute

dry: vetiver, incense, sandalwood

It sounds like it would appeal to the Brooklyner crowd, and I can’t wait to try it!

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