I wonder what this will do to the brands’ quality. I know on the consumer side that there have been complaints about the delayed shipping of L’Artisan’s Tea for Two recently, likely due to the shifting organizational and department changes actions like this cause. On the other hand, Paco Rabanne and the Gaultier fragrances have been rather popular, and I don’t think Prada, Valentino, or Comme des Garçons have suffered.
From the Puig website (that keeps thinking I’m on a tablet when I’m not):
“Puig is committed to continue expanding its presence in the prestige perfumery category. This acquisition firmly positions Puig in the growing exclusive, high-end fragrance category.”
This explains the strategic moves behind the acquisition, but it doesn’t say what Puig is planning on doing with the two brands. I haven’t gotten to try Penhaligon’s yet, but I love L’Artisan and I hope the quality will stay consistent throughout this whole process.